Founder · Field note 003The unfair advantage
A med student who happens to build dental websites that work.
By day I sit in clinic rotations. I watch what makes one patient walk out booked and another walk out frustrated. By night I ship websites for dental practices across the U.S. Built around what I see, not what marketers guess.
Most agencies that sell to clinics have never sat in a consult room. They build slick pages with no clinical instinct, and the result is pretty work that doesn't fill a schedule. Every site we ship is shaped instead by patient psychology: the questions a parent asks before booking pediatric ortho, the anxiety stack a first-time crown patient is carrying, the friction points that quietly kill 30% of mobile bookings.
12+
Dental builds shipped
3 yrs
Inside U.S. clinical rotations
48 hr
Median audit turnaround
“I don't sell websites. I sell what patients see in the six seconds before they decide whether to book, and design every pixel around that decision.”